Who owns the videos?
The creator keeps the copyright. The brand gets the usage rights written in the brief once the video is approved and paid. Paid videos may also be shown in our public gallery.
Do creators need a big following?
No. In UGC the brand usually posts the video on its own account or runs it as an ad, so what counts is the video, not the follower count.
How are creators verified?
Creators can take a free final test: a video made for a real brief, reviewed by our editors for faithfulness to the brief, craft, credibility and delivery. Creators who pass are marked as verified.
How do payments work?
Brands pay creators directly for approved videos, by invoice or through Gigapay. The payment is handled between the brand and the creator and never passes through us. When a brief includes commission, sales are tracked with the creator's link or discount code, and the brand and the creator see the same numbers.
What does it cost?
Nothing. Reels by You is free for brands and creators, and we take no share of what brands pay creators. No seats, no contracts, no minimums.
Can one creator make several videos?
Yes. Make the brief an always-on program and set how many videos each creator can deliver. Each video is reviewed and paid for separately, at the fee you agreed.
Can we send our product to creators?
Yes. Tick the box in the brief. Once a creator accepts, they add a delivery address that only you can see. You mark the parcel as shipped, and the address is deleted when it arrives.
Can our own AI assistant use this?
Yes, and it is free. Connect Claude or another assistant to us once. It reads the advertising rules for your industry, writes the brief and saves it as a draft for you to check, and with a company account it searches the creator directory too. Nothing is published without you.
Can we run the videos as ads from the creator's account?
Yes. Tick the box in the brief. When you have approved the video, the creator posts it on Instagram and adds a partnership ad code on the delivery page. You paste the code into Meta Ads Manager.
Which platforms is it for?
Vertical videos for TikTok, Instagram Reels and YouTube Shorts, delivered as MP4 files.