For brands
Videos that sell, without the agency
- Watch the video before you pay
- Usage rights written into every brief
- Chat with creators before you choose
- Track orders with links, discount codes and Shopify
- Approve several videos at once
UGC for brands that sell online
Real reels from real creators.
Post a brief, pick a creator and watch the video before you pay. Creators learn for free and get paid for the work.
Post a brief for free Join as a creator
No seats. No contracts. No minimums.
How it works
Reels by You takes a video from brief to paid, approved file in one place.
-
01
Brands post a brief
Fee, format and usage rights are in the brief from the start. Creators apply, and you chat with them before you choose.
-
02
Creators film and deliver
The video arrives as a watermarked preview. Approve it, or ask for a change, right on the delivery page.
-
03
Approve, pay, publish
Pay the creator and download the video in full quality. Sales with the creator's link or code are tracked for both of you.
Creators get paid.
Brands get reels.
For creators
Get paid for what you already do
- Free courses, from your first take to your first paid job
- Followers don't decide. Your videos do.
- Get verified with a free final test
- Get paid for approved videos, plus commission when a brief includes it
- Follow brands and hear first when they post a brief
Built for more than one video
The things that matter once the first reel works.
-
Always-on programs
Keep the creators who work. Set how many videos each one can deliver, and review and pay every video on its own.
-
Product seeding
Ship your product with the brief. Creators add an address only you can see, and it is deleted once the parcel arrives.
-
Brand pages with followers
Creators follow your brand and hear about new briefs and posts as soon as you publish them.
-
Ratings both ways
After a paid video, the brand rates the creator and the creator rates the brand. Creators rate brands anonymously.
Pricing
Free while we launch
After launch we take a small share of what brands pay creators, only when a creator gets paid.
No seatsNo contractsNo minimums
Post a brief for freeFrequently asked
Who owns the videos?
The creator keeps the copyright. The brand gets the usage rights written in the brief once the video is approved and paid. Paid videos may also be shown in our public gallery.
Do creators need a big following?
No. In UGC the brand usually posts the video on its own account or runs it as an ad, so what counts is the video, not the follower count.
How are creators verified?
Creators can take a free final test: a video made for a real brief, reviewed by our editors for faithfulness to the brief, craft, credibility and delivery. Creators who pass are marked as verified.
How do payments work?
Brands pay creators for approved videos. When a brief includes commission, sales are tracked with the creator's link or discount code, and the brand and the creator see the same numbers.
What does it cost?
Nothing while we launch. After launch we take a small share of what brands pay creators, only when a creator gets paid. No seats, no contracts, no minimums.
Can one creator make several videos?
Yes. Make the brief an always-on program and set how many videos each creator can deliver. Each video is reviewed and paid for separately, at the fee you agreed.
Can we send our product to creators?
Yes. Tick the box in the brief. Once a creator accepts, they add a delivery address that only you can see. You mark the parcel as shipped, and the address is deleted when it arrives.
Which platforms is it for?
Vertical videos for TikTok, Instagram Reels and YouTube Shorts, delivered as MP4 files.